I-Starbucks ibikholelwa kakhulu eku-odoleni ngefowuni, kwaye ngoku ithatha inyathelo elilandelayo ngokuvula ivenkile yayo yokuqala ethengisa ngefowuni kuphela.
Le nkampani yekofu ibhengeze ngoLwesibini ukuba iza kuvula “ivenkile yedijithali” eShanghai ekupheleni kukaSeptemba. Indawo iza kuba ngaphakathi kweRoastery and Tasting Room yenkampani, kwaye iza kufumaneka kuphela nge-app yeStarbucks.
Le venkile iyinxalenye yesicwangciso esikhulu seStarbucks sokunyusa intengiso yayo yedijithali nge-30% kulo nyaka. Ngaphezulu kwe-90% yokukhula kwevenkile entsha kwiStarbucks kuza kubakho i-drive-thrus, uninzi lwayo luyi-odolo kunye nentlawulo yeselula.
“Ukuba ujonge ishishini leendawo zokutyela ezibonelela ngeenkonzo ezikhawulezileyo, lisakhula ngokukhawuleza,” utshilo uHoward Schultz, usihlalo kunye ne-CEO yeStarbucks. “Akukho mathandabuzo ukuba kukho imingeni ekhoyo, kodwa inyani kukuba iimfuno zabathengi azitshintshanga. Bafuna ukutya okumnandi neziselo ukuze iintsapho zabo zikonwabele.”
I-Starbucks drive-thrus ifana ne-McDonald's McCafé mobile order kunye ne-app yefowuni ehlawulelwayo kwi-steroids, kodwa endaweni yokuyisusa ngokupheleleyo i-drive-thru, iStarbucks ijonge ukwandisa iindawo zayo ezikhoyo.
I-Acoolda, umzi-mveliso weengxowa waseTshayina ogxile ekwenzeni iingxowa zokuhambisa ukutya kwiiNkonzo zoKutya neZiselo. La mava eminyaka eli-10 asinceda ukuvelisa iingxowa ezikumgangatho ophezulu ngexabiso elifanelekileyo ukuze zikhonze abathengi abangaphezu kwe-100 behlabathi abanjengo-Uber/Talabat/Glovo/SF.
Njengoko siqonda, abathengi abonwabileyo bazenzela igama elihle, ngoko ke senza yonke imizamo yethu kuyilo lwemveliso kunye nolawulo lomgangatho ukuqinisekisa ukuba yonke ingxowa esiyivelisileyo inokufikelela kulwaneliseko lwabathengi bethu.
Sikulungele ukwenza iibhegi ezenziwe ngokwezifiso zeshishini lakho.
Ixesha lokuthumela: Agasti-30-2022