Abantu abaqhelene nalo mba bathi iGopuff, inkampani eqalayo yokuhambisa impahla ngokukhawuleza ebiza i-$15 yeebhiliyoni, ayinciphisanga nje imivuzo yabaqhubi bayo kutshanje, kodwa ikwahlawula abaqhubi abadla ngokuba phantsi kunengeniso yabo. Olu luphawu lokungasebenzi kakuhle kwaye lwenza abantu bathandabuze ukuba inkampani inako na ukwandisa ishishini layo.
Umqhubi okwindawo exakekileyo yenkampani ePhiladelphia uqikelele ukuba malunga nesinye kwisithathu somvuzo wakhe ovela kuGopuff wawungaphantsi kunomvuzo wakhe owawubalwe ukuba ahambe nawo ekhaya. Uthe inkampani yakhe yayimtyala malunga ne-$800 esemva. Abaqhubi kwezinye izixeko bathi le ndlela iqhelekile nakwindawo yasekuhlaleni. Bacele ukuba baxoxe ngemiba yangaphakathi eyimfihlo ngaphandle kokuzichaza.
IGopuff inenkqubo yokuba abaqhubi bakhuphisane nabameli beenkampani ngemivuzo yabo, kwaye xa kuvela ingxabano, iGopuff idla ngokuhlawula umahluko. Kodwa abaqhubi bathi kungathatha iiveki ezininzi ukuba umvuzo wokutshintsha uvele kwiiakhawunti zabo zebhanki.
Le nkampani inciphise umvuzo omncinci oqinisekisiweyo kubaqhubi emva nje kokuqokelela i-$1 yeebhiliyoni kubatyali-mali abafana neBlackstone, ngoko ke sele ijongene nenkcaso enkulu. Iimpazamo zentlawulo zizikhalazo eziqhelekileyo phakathi kwabaqhubi, nto leyo enokuba yingxaki kwiGopuff njengoko izama ukwandisa ishishini layo kwihlabathi liphela.
Umphathi wevenkile yokugcina impahla owayejongene nezi zikhalazo zembuyekezo uthe ukulungisa isikhalazo ngasinye yinkqubo ethatha ixesha kwaye luphawu lwemisebenzi kaGopuff engasebenzi kakuhle. Le ngxaki inokuba mandundu njengoko isikali sisanda, kwaye ithintele imizamo yokwenza ishishini lihlale lizinzile—kwaye iphazamise ubudlelwane nabaphathi bekontraka kunye nabanye abasebenzi.
“IGopuff izimisele ekudaleni amava angcono kakhulu eqabane lokuhambisa,” utshilo isithethi senkampani. “Njengoko sikhula, siyaqhubeka nokutyala imali kwiindlela zethu zonxibelelwano namaqabane okuhambisa, kwaye sisebenza ngamandla ukuqinisa unxibelelwano lwamaqabane okuhambisa, izicelo, inkxaso yabathengi, iiwebhusayithi, njl.njl..”
UGopuff uthe ukwazile ukwandisa ishishini lakhe ukuya kwiindawo zokugcina impahla ezingaphezu kwama-500 kulo lonke elaseMelika, kwaye inkampani iyawuphikisa umbono wokuba umba wokuhlawula abaqhubi ube ngumqobo.
Kwezinye iindawo zoqoqosho lwegig, kuyinto engaqhelekanga ukubonelela ngentlawulo eyongezelelweyo kubaqhubi kunye nabanye abasebenzi. Abaqhubi abavela kwiinkampani eziqhuba abaqhubi beemoto ezifana ne-Uber kunye neLyft ngamanye amaxesha bayaphikisana ngemivuzo yabo, kodwa oku kudla ngokuba ngenxa yokuba ukusilela kobuchwephesha kunqabile.
Ingxaki ngeGopuff kukuba, ngokungafaniyo nenkonzo yokukhwela ihashe, ehlawula abaqhubi ikakhulu ngokudibanisa umgama kunye nexesha elichithwa emotweni, inkqubo yayo iyinkimbinkimbi ngakumbi. Inkampani ihlawula abaqhubi ngemirhumo ehlawulelweyo yempahla nganye ehanjiswayo, imirhumo yokunyusa ihashe ehlawulelwayo ukongeza kwezi mirhumo, kunye nebhonasi yempahla ehanjiswayo ngexesha elixakekileyo.
Ukongeza, ukuba umqhubi ubhalisela utshintsho oluthile, iGopuff iya kuqinisekisa umvuzo omncinci womqhubi ngeyure. Le nkampani ibiza ezi zibonelelo zincinci kwaye yiyo ebangela ukungavisisani phakathi komqhubi nenkampani. IGopuff isandula ukunciphisa ezi zibonelelo kwiindawo zokugcina impahla kulo lonke ilizwe.
Ngenxa yale nkqubo inzima, abaqhubi badla ngokunika ingqalelo engakumbi ekuhanjisweni kweenkonzo zabo baze bathintele ii-odolo zabo ezigqityiweyo. Ukuba umvuzo wabo weveki okanye imali ekwiakhawunti yabo iphantsi kunengeniso yabo ebaliweyo, umqhubi angafaka isichaso.
Umphathi osebenza kwigumbi lokugcina impahla likaGopuff uthe inkqubo yokusingatha la mabango yayingacwangciswanga. Owayesakuba ngumphathi wendawo yokugcina impahla uthe kwiimeko ezininzi, umvuzo womqhubi ngamnye kwigumbi lokugcina impahla wawungalunganga, kwaye inkampani kwafuneka imhlawulele umqhubi kumvuzo olandelayo. Umntu, ocele ukuba igama lakhe lingachazwanga, uthe inkampani izama ukuhlawula imali eyongezelelweyo kumvuzo olandelayo, kodwa ngamanye amaxesha kuthatha ixesha elide.
Ngaba ungumntu onolwazi oluphangaleleyo onokubelana naye? Ngaba kukho naziphi na iingcebiso? Nxibelelana nale ntatheli nge-imeyile ku-tdotan@insider.com okanye ku-Twitter DM @cityofthetown.
Ixesha lokuthumela: Oktobha-13-2021