Ngaba kunokwenzeka ukuba isayiti ilahlekelwe yintlantsi yayo? Lo ngomnye wemibuzo eye yavela emva kwengqokelela ka-Balenciaga yangaphambi kokuwa kowama-2021, eyehla njengencwadi yokujonga idijithali kule mpelaveki. Inikelwe kumqolo weempawu zomhlaba ezidumileyo, ingqokelela ibingumxube weziseko zembaleki kunye neesignitsha ezibukhali zomlawuli uDemna Gvasalia njengeendondo zelanga ezizayo, iibhegi ezihonjiswe kwizirhubuluzi, kunye needyasi zengxelo. Nangona kunjalo, nangona iimbekiselo ziye zaba yinto eqhelekileyo kubayili namhlanje, into ebikade itsha kwaye inika umdla ngoku ivakala igqithile.
Ukusukela oko kumboniso wokuqala kaGvasalia kwindlu yefashoni yaseFransi ngo-2016, iBalenciaga yaziwa kancinci ngobuhle bayo bokuqala nangaphezulu ngenxa yesimo sayo sokuhlekisa kunye nokuhlekisa okungaqhelekanga. Ewe, nangona yonke ingqokelela ibona iziqwenga zobufazi ezifana neelokhwe ezinamagxa aqinileyo kunye namacici engxelo ebabaxiweyo, kwezi ntsuku, igama elithi "Balenciaga" lenza ukuba umntu acinge ngezithuba ze-Instagram ze-brand ngaphezu kwayo nantoni na. Ulawulo lukaGvasalia lwaqala ngotshintsho olukhulu lwemithombo yeendaba zentlalo, kwaye ukusukela oko ibhrendi ithumele ngokungqongqo iifoto ezingaqondakaliyo nezifihlakeleyo, ngaphandle kwemibhalo-ngqangi: inja encinci kwizibuko zelanga ezingaphezulu, ibhegi ebomvu yeHourglass efakwe phakathi kwemilenze emibini ene tatto, itswele. ngobuso obuzotyiweyo be-anime obufakwe ngeringi yengxelo yekristale. Ukwavuselele izitayile ezifana nebhegi yebhrendi “yeSixeko”, kwaye rhoqo esazi elungisa iziqwenga zeBalenciaga kwiifonti zohlobo nemibala ephantse ifane neye-Ikea, Uber Eats, kunye nephulo likaBernie Sanders likamongameli.
Ingqokelela yangaphambi koKuwa, efotwe ngokuchasene neempawu zomhlaba ngomoya wokuhamba, yabona uninzi lweesignesha zikaGvasalia azithweleyo zisuka kwiVetements: iisilhouettes ezinkulu, umxube wokubaleka kunye nempahla yaseburhulumenteni, kunye needyasi ezivoluminous kunye neelokhwe. Nangona kunjalo, akukho nanye ebonakala ngathi inentlantsi efanayo eyaqalisa ukusebenza kwakhe eBalenciaga. Ezinye iireferensi zenkcubeko ye-pop zeza ngohlobo lweHulk t-shirts kunye neehoodies, kunye nelogo efana ne-GAP ebhalwe njenge "GAY." UGvasalia uphinde wabuyela kwiitrope eziqhelekileyo ezifana nesimboli yakhe ye-"BB", esasazwe kwii-windbreakers kunye ne-baseball caps. Uninzi lweebhegi, iilokhwe, kunye nempahla yangaphandle yayibonakala njengezongezo kubuhle bakhe obubhukuqileyo, kwaye nangona uhlaziyo olunye lweza ngohlobo lwezixhobo ezizinzileyo, akukho nasinye seziqwenga ngokwazo esagqamileyo. Nangona izinto zamva nje ze-Balenciaga ziye zaguqukela kwinto engaqhelekanga kunesitayile-ezifana nezithende ze-brand-accented toe-accented, iibhutsi ezixhotyisiweyo, kunye neetoti ezilinganisa iingxowa zokutya zezinja-kwaye zihlala zithengisa, kubonakala ngathi "into eninzi kakhulu" inokuthi. kunokwenzeka.
Oku kunokubangelwa lixesha: emva kwayo yonke loo nto, ingqokelela ye-brand "Aria" edityanisiweyo kunye ne-Gucci-eyayibizwa ngokuba yintsebenziswano yeshumi leminyaka-yaqala kwiintsuku ezingaphambi kokudubula kobuhle. Kodwa i-wry, umoya wobukrelekrele abaninzi abawulindeleyo kwi-Balenciaga awukhange ubekho ngokupheleleyo kwingqokelela yamva nje kaGvasalia. Uninzi lwezahlulo zaziva zithandeka ngakumbi kunefab, lo mbhali ezibuza ukuba ingakanani i-jean enemilenze ethe tye okanye ibhulukhwe yokubila engenamilo eya kuxabisa xa ikwindlu yamaFrentshi endaweni yokuba, yithi, eHanes okanye kwivenkile yeviniji. Iziqwenga ezifana neelokhwe zeentyatyambo eziphefumlelweyo ze-80s, iibhutsi ezitsolo ethangeni, kunye nezacholo ezibaxiweyo yayilubabalo olusindisayo oluncinci, kodwa jikelele abazange bazive bentsha. Ngokubanzi, ingqokelela ayizange ibonakale ihambisa inaliti, nganye; kwakungekho nto ibalulekileyo okanye eyothusayo ukuba uGvasalia ebengekabonakali kwiingqokelela zangaphambili, kwaye bekungacacanga ukuba iimpahla “zikwazile ukuzibamba” ngaphandle kwegama leleyibhile yobunewunewu encanyathiselwe.
Uluntu nalo lubonakala lwahlulelene kwiBalenciaga yamva nje. Ngelixa umhlalutyi wefashoni uJosé Criales-Unzueta ebona ireferensi ecacileyo yeGap yohlobo, akazange adunyiswe kakhulu ngale ngqokelela. “Andisavuyiswa nguBalenciaga. Yintoni ekuqaleni eyayiziva iphazamisa kwaye ingumceli mngeni ngoku iziva ilindelwe kwaye ingenamsebenzi, utshilo uCriales-Unzueta kwi-Instagram Stories, esongeza ukuba iimpahla "azichulumancisi okanye zinqweneleka ngakumbi." UYouTuber kunye nomgxeki wefashoni u-Luke Meagher (AKA Haute le Mode) ngokufanayo bavumelana kwi-Instagram ukuba ingqokelela “ayikho naphina kufutshane nenguqu,” nangona wayiqaphelayo indlela uthando lukaCristobal Balenciaga lwevolumu lwalukho ngayo.
Abaphulaphuli nabo abazange bavuye. Abanye bathi ukuthanda kwabo iibhegi ezithile kunye neebhutsi kwi-Instagram kunye ne-Twitter, kodwa ngokubanzi bayicacisa indlela ingqokelela engabakholisa ngayo. “Ukhethe ezona mbonakalo zintle, kodwa andazi ukuba mandicinge ntoni ngengqokelela yonke,” omnye umsebenzisi uphawule ngeposti kaMeagher, ngelixa omnye echithekile phantsi kweposti ye-Instagram kaCriales-Unzueta: “Ukubhekisa kunye nokucaphula ngokuphindaphindiweyo. ngaphandle kokubonisa iimpahla kunye neemveliso eziyila, ezivuyisayo kunye nezintsha azisanqunyulwa kwaye azikabikho kangangexesha elithile ngoku. "
Naphi na apho iBalenciaga iya khona kwixesha elizayo, kucacile ukuba ingqokelela yangaphambi kokuwa kuya kufuneka ilwe nophononongo oluxubeneyo lwakwangoko kunye nomnqweno onamandla woluntu wempahla ngentliziyo xa ifika ezivenkileni kweli hlobo.
Bhalisa kwileta yethu yeendaba kwaye usilandele kuFacebook nakwi-Instagram ukuze uhlale usexesheni kuzo zonke iindaba zamva nje zefashoni kunye nentlebendwane yoshishino olumnandi.
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Ixesha lokuposa: May-17-2021