Elona shishini lamva nje lishishini lokuhambisa igrosari ekwi-intanethi. I-Getir yinkampani yaseTurkey eneminyaka emi-6 ezama ukogqitha abo bakhuphisana nabo kulwando lwehlabathi.
ILondon-Umngeneli omtsha ohamba phakathi kwe-Uber Eats, i-Just Eat kunye neebhayisekile zikaDeliveroo kunye nee-scooters kumbindi weLondon uthembisa ukwanelisa iminqweno yakho yeebha zetshokolethi okanye ipayinti ye-ayisikrimu ngokukhawuleza: Inkampani yaseTurkey iGetir ithi iyakuthumela ukutya kwakho ngemizuzu eli-10. .
Isantya sokuhanjiswa kwe-Getir sivela kuthungelwano lweendawo zokugcina ezikufutshane, ezihambelana nesantya esimangalisayo sokwanda kwenkampani. Kwiminyaka emihlanu enesiqingatha emva kokuqalisa imodeli eTurkey, kwavulwa ngequbuliso kumazwe amathandathu aseYurophu kulo nyaka, wafumana okhuphisana naye, kwaye kulindeleke ukuba iqalise ukusebenza ubuncinane kwizixeko ezithathu zase-US, kuquka neNew York, ekupheleni kuka-2021. kwiinyanga nje ezintandathu, i-Getir inyuse phantse i-1 yeebhiliyoni zeerandi ukuphembelela oku kuqhambuka.
“Siye sazikhawulezisa izicwangciso zethu zokuya kumazwe angakumbi kuba ukuba asikwenzi oko, abanye baya kukwenza oko,” watsho umseki weGetir uNazem Salur (eli gama lithetha “ukuzisa” ngesiTurkey. intsingiselo ye). "Lo ngumdyarho wokuchasana nexesha."
UMnu. Saruer wajonga ngasemva kwaye wayenyanisile. ELondon kuphela, kulo nyaka uphelileyo okanye kunjalo, iinkampani ezintlanu ezintsha zokuhambisa igrosari zithe zaya ezitratweni. IGlovo yinkampani yaseSpain eneminyaka emi-6 ubudala ebonelela ngokutya kwivenkile yokutyela kunye nokutya. Inyuse ngaphezu kwe-5 yeebhiliyoni zeedola ngo-Epreli. Kwinyanga nje edlulileyo, i-Philadelphia-based Gopuff inyuse imali kubatyali-mali kubandakanya iSoftBank Vision Fund $ 1.5 billion.
Ngexesha lo bhubhani, amakhaya avalwa iinyanga kwaye izigidi zabantu zaqala ukusebenzisa ukuhanjiswa kwegrosari kwi-Intanethi. Kubekho ukwanda kokubhaliselwa kokuhanjiswa kwezinto ezininzi, kubandakanya iwayini, ikofu, iintyatyambo kunye nepasta. Abatyali mali bawuthathile lo mzuzu kunye neenkampani zenkxaso ezinokukuzisela nantoni na oyifunayo, hayi nje ngokukhawuleza, kodwa kwimizuzu nje, nokuba yi-diaper yomntwana, i-pizza ekhenkcezisiweyo okanye ibhotile ye-champagne ekhenkcezileyo.
Ukuhanjiswa kwegrosari ekhawulezayo linyathelo elilandelayo kwizambuku zodidi oluphezulu ezixhaswa ngemali eyi-venture capital. Esi sizukulwana siqhele uku-odola iinkonzo zeeteksi ngemizuzu nje embalwa, ukuya eholideyini kwiivillas ezinexabiso eliphantsi ngo-Airbnb, kunye nokubonelela ngolonwabo olungakumbi xa kuyimfuneko.
"Oku akukona nje izityebi, izityebi, izityebi zinokuchitha," utshilo uMnu. Saruer. “Le yintlawulo efikelelekayo,” wongeze watsho. "Le yindlela ephantsi kakhulu yokuzinyanga."
Ingeniso yeshishini lokuhanjiswa kokutya ibinqabile. Kodwa ngokwedatha ye-PitchBook, oku akukhange kunqande oongxowankulu ekutyaleni imali emalunga ne-14 yeebhiliyoni zeerandi ekuhanjisweni kwegrosari kwi-intanethi ukusukela ekuqaleni kuka-2020. Kulo nyaka kuphela, i-Getir igqibe imijikelo emithathu yenkxaso-mali.
Ngaba iGetir inenzuzo? “Hayi, hayi,” watsho uMnu. Saruer. Uthe emva konyaka omnye okanye emibini, uluntu lunokuba nengeniso, kodwa oku akuthethi ukuba yonke inkampani sele inenzuzo.
U-Alex Frederick, umhlalutyi we-PitchBook ofunda imboni yetekhnoloji yokutya, uthe eli shishini libonakala lifumana ixesha lokwandiswa kwe-blitz. (Reid Hoffman) yenzelwe ukuchaza isiseko somthengi wehlabathi wenkampani ekhuphisanayo ukubonelela ngeenkonzo phambi kwakhe nawuphi na umntu okhuphisana naye. UMnu Frederick wongezelela ukuba okwangoku, kukho ukhuphiswano oluninzi phakathi kweenkampani, kodwa akukho mahluko ungako.
Omnye wabatyali-zimali bokuqala bakaGetir yayinguMichael Moritz, usongxowankulu wemali-mboleko kunye neqabane leSequoia Capital, owaziwa ngokubheja kwakhe kwangaphambili kuGoogle, PayPal, kunye neZappos. “I-Getir ivuse umdla wam kuba khange ndive nabathengi bekhalazela ukuba bafumene iiodolo ngokukhawuleza,” utshilo.
"Ukuhanjiswa kwemizuzu elishumi kuvakala kulula, kodwa abatsha baya kufumanisa ukuba ukunyusa imali yeyona nto ilula kwishishini," utshilo. Uthe kuthatha iGetir iminyaka emithandathu-"unaphakade wehlabathi lethu"-ukusombulula iingxaki zayo zokusebenza.
Ngaphandle koku, izitalato zasezidolophini kwihlabathi jikelele zisaxinene ngeenkonzo ezisakhulayo zokuhanjiswa kwegrosari. Njengoko ukhuphiswano lusiya lusiba lukhulu, iinkampani ezivakalisayo eLondon-ezinje ngeeGorila, i-Weezy, iDija kunye ne-Zapp-zibonelele ngezaphulelo ezikhulu kakhulu. Ngesinye isihlandlo, uGetir wanikela ngokutya okuxabisa i-15 leeponti (malunga ne-US$20.50) ngeepeni ezili-10 (malunga neesenti ezili-15).
Oku akubandakanyi iinkonzo ezithathayo ezingenileyo kwigrosari (efana neDeliveroo). Ke, ngaphandle kwesantya esicothayo, ngoku kukho iivenkile ezinkulu kunye neevenkile zekona ezibonelela ngeenkonzo zokuhanjiswa, kunye neenkonzo zevenkile enkulu yaseAmazon.
Nje ukuba unyuselo luphelile, ngaba abasebenzisi baya kuseka imikhwa eyomeleleyo ngokwaneleyo okanye ukunyaniseka kwebrendi okwaneleyo? Olona xinzelelo lwenzuzo lokugqibela luthetha ukuba ayizizo zonke ezi nkampani ziyakuphila.
UMnu. Salur uthe akoyiki ukhuphiswano ekuhanjisweni kwegrosari ngokukhawuleza. Unethemba lokuba ilizwe ngalinye lineenkampani ezininzi, njengamatyathanga evenkile ezinkulu ezinokhuphiswano. Ukulinda eUnited States yiGopuff, enemisebenzi kumazwe angama-43 kwaye kuthiwa ifuna ixabiso le-15 yeebhiliyoni zeedola.
USaruer, oneminyaka engama-59, wathengisa umzi-mveliso ovaliweyo iminyaka emininzi, eqala ishishini kamva kumsebenzi wakhe. Ukusukela ngoko, ugxininiso lwakhe lube sisantya kunye nolungiselelo lwedolophu. Waseka i-Getir e-Istanbul ngo-2015 kunye nabanye abatyali-mali ababini, kwaye kwiminyaka emithathu kamva wenza i-app yokukhwela imoto enokubonelela abantu ngeemoto ngemizuzu emithathu. NgoMatshi walo nyaka, xa i-Getir iphakamisa i-300 yezigidi zeedola zase-US, inkampani yayixabisa i-2.6 yeebhiliyoni zeedola zase-US, yaba yi-unicorn yesibini yaseTurkey, kwaye inkampani yayixabisa ngaphezu kwe-1 yeebhiliyoni zeedola zaseMelika. Namhlanje, inkampani ixabisa i-7.5 yeebhiliyoni zeedola.
Ngeentsuku zokuqala, i-Getir yazama iindlela ezimbini zokufezekisa injongo yayo yemizuzu eyi-10. Indlela yoku-1: Igcina i-300 ukuya kwi-400 yeemveliso zenkampani kwilori ehambayo. Kodwa inani leemveliso ezifunwa ngumthengi lidlula umthamo welori (inkampani ngoku iqikelela ukuba elona nani lifanelekileyo limalunga ne-1,500). Ukuhanjiswa kweveni yayekwa.
Inkampani ikhethe iNdlela yesi-2: Ukuhanjiswa ngeebhayisekile zombane okanye iimopeds ezivela kuthotho lweevenkile ezibizwa ngokuba zimnyama (umxube weendawo zokugcina iimpahla kunye nevenkile ezinkulu ezincinci ezingenabathengi), iipaseji ezimxinwa ezifakwe kwiishelufu zegrosari. ELondon, i-Getir ineevenkile ezimnyama ezingaphezu kwe-30 kwaye sele iqalile ukuthumela ngenqanawa eManchester naseBirmingham. Ivula malunga neevenkile ezili-10 e-UK nyanga zonke kwaye kulindeleke ukuba ivule iivenkile ezili-100 ekupheleni kwalo nyaka. UMnu. Salur uthe abathengi abaninzi bathetha okungakumbi, hayi ivenkile enkulu.
Umceli mngeni kukufumana ezi propati-kufuneka zibe kufutshane namakhaya abantu-kwaye zijongane namagunya ahlukeneyo asekuhlaleni. Ngokomzekelo, iLondon yahlulwe yaba ziikomiti ezinjalo ezingama-33, nganye kuzo ikhupha amaphepha-mvume nezigqibo zocwangciso.
EBattersea, kumzantsi-ntshona weLondon, uVito Parrinello, umphathi weevenkile ezininzi ezingekho mthethweni, uzimisele ukuba angavumeli abafana abahambisa ukutya baphazamise abamelwane babo abatsha. Ivenkile emnyama ifumaneka phantsi kwe-arch kaloliwe, efihliweyo emva kwendlu esanda kuphuhliswa. Kumacala omabini e-scooter yombane elindileyo, kukho iimpawu ezifundeka ngokuthi "Akukho kutshaya, akukho kukhwaza, akukho mculo uphezulu".
Ngaphakathi, uya kuva iintsimbi zokwazisa abasebenzi ukuba iiodolo ziyangena. Umcholi ukhetha ibhaskithi, aqokelele izinto aze azipakishe ezingxoweni ukuze zisetyenziswe ngumkhweli. Olunye udonga lwaluzaliswe ziifriji, olunye lwazo lwalunechampagne kuphela. Ngaliphi na ixesha, kukho abakhethi ababini okanye abathathu abavaliweyo kwi-paseji, kodwa e-Battersea, umoya uzolile kwaye uzolile, nto leyo ikude kwinto yokuba iintshukumo zabo zichanekile ukuya kweyesibini. Ngosuku lokugqibela, ixesha eliqhelekileyo lokupakisha iodolo yayiyimizuzwana eyi-103.
UMnu Parrinello uthe ukucutha ixesha lokuhambisa kufuna ukusebenza kakuhle kwevenkile-akufuneki kuxhomekeke kubaqhubi abakhwela kubathengi. “Andifuni nokuba bazive benoxinzelelo lokubaleka esitratweni,” wongeze watsho.
Kuyaphawuleka ukuba uninzi lwabasebenzi beGetir ngabasebenzi bexesha elizeleyo, kunye nomvuzo weholide kunye nomhlalaphantsi, kuba inkampani iyayinqanda imodeli yoqoqosho lwegig ebangele ukumangalelwa ziinkampani ezinjenge-Uber kunye neDeliveroo. Kodwa inikezela ngezivumelwano zabantu abafuna ukuguquguquka okanye ukukhangela imisebenzi yexesha elifutshane kuphela.
"Kukho ingcamango yokuba ukuba lo msebenzi awukho isivumelwano, awukwazi ukusebenza," utshilo uMnu Salur. Andivumi, izakusebenza. Wongeze wathi: “Xa ubona ivenkile enkulu, zonke ezinye iinkampani ziqeshe abasebenzi kwaye azizutshona.
Ukuqesha abasebenzi endaweni yeekontraka kuvelisa ukunyaniseka, kodwa kuza kwixabiso. UGetir uthenga iimveliso kubathengisi kwaye emva koko uhlawulise intlawulo eyi-5% ukuya kwi-8% ephezulu kunexabiso levenkile enkulu. Okona kubaluleke kakhulu, ixabiso alibizi kakhulu kunexabiso levenkile encinci yendawo.
UMnu Salur uthe i-95% yeevenkile ezimnyama eTurkey ziyi-franchises ezizimeleyo, zongeza ukuba ukholelwa ukuba le nkqubo inokuvelisa abaphathi abangcono. Nje ukuba imakethi entsha ikhule ngakumbi, uGetir unokuzisa le modeli kwimarike entsha.
Kodwa lo ngunyaka oxakekileyo. Kude kube ngu-2021, i-Getir iya kusebenza kuphela eTurkey. Kulo nyaka, ukongeza kwizixeko zaseNgilani, iGetir iye yanda yaya kutsho eAmsterdam, eParis naseBerlin. Ekuqaleni kukaJulayi, iGetir yenza ukufunyanwa kwayo okokuqala: iBlok, enye inkampani yokuhambisa igrosari esebenza eSpain nase-Itali. Yasekwa kwiinyanga ezintlanu kuphela ezidlulileyo.
Ixesha lokuposa: Oct-18-2021